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HELLO. WE ARE STRATEGAR

We specialize in understanding human truths and how to turn those insights into actionable results. Our mission is to serve, create compelling campaigns, enhance customer experiences, and build lasting partnerships with our clients.

OUR IMPACT

We operate in a variety of sectors for the common good: Education, Agriculture Food Service, Destination Marketing, Transportation and Water Services

VALUES ARE YOUR VALUE

Strategar connects brands to communities by leveraging shared values between organizations and their audiences. We work side-by-side with our clients to deliver quality campaigns that build relationships and produce results. Here’s why it matters:

49%

of people say they decide within 5 seconds whether to engage with a brand’s content.

83%

of consumers say brands that understand their identity earn their trust faster.

84%

of Gen Z say they feel more loyal to brands that make them feel understood.

What We Do

Our focus is strategy and our passion is problem solving. We can partner with your internal team or existing ad agency – or bring you the complete solution.

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Strategy

We solve problems by uncovering human truths, using strategy to drive impactful communication and creative execution.

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Media

Turnkey media services to connect with on-the-go consumers, meeting their immediate information needs online.

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Market Research

We integrate data-driven insights to inform marketing decisions, using qualitative and quantitative methods strategically.

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Creative

We deliver full-service design and language solutions — crafting copy, visuals, and photography in English and Spanish to bring strategy to life.

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Branding

We build brand value by crafting stories that resonate, strengthen image, and connect with your community.

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Digital

We enhance your online presence with tailored strategies, from website redesigns to targeted media campaigns.

Companies that recognize their relationship to the world around them and act in its best interest are the companies that are outperforming in the market today and creating future-proof brands. We exist to help brands and organizations navigate the new purpose-driven economy because we know that doing good and doing well are not mutually exclusive.

 

Strategar team

Certifications

Certifications

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WBENC

Certified by the Women’s Business Enterprise National Council, validating that a Strategar is at least 51 percent owned, controlled, operated, and managed by a woman or women

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WOSB

Certified as a Women-Owned Small Business (WOSB) to work on Federal Government contracts by the Small Business Administration

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HUB

Certified as a Historically Underutilized Business (Hispanic, Woman-Owned) by the State of Texas and listed on the Texas Comptroller's Centralized Master Bidder's List

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MBE/SBE

Recognized as 2022 & 2023 Supplier of the Year, representing 1K+ certified minority companies. Certified as a Minority Business Enterprise and Small Business Enterprise by the Dallas/Fort Worth Minority Supplier Development Council according to the standards established by the National Minority Supplier Development Council and the Small Business Administration

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Blue Wave

Graduate of the Blue Wave Supplier Development Program is a suite of proprietary methodologies, technologies, training curriculum consolidating the international standards across 7 pillars: HSSE (Health, Safety, Security, Environmental), Cyber Security, Quality, Corporate Policies, Financials, Technical Capabilities, and ESG (Environmental, Social, and Governance).





SOME OF OUR CLIENTS








LEADERSHIP TEAM

Our vigorous and diverse team of media natives boasts of deep brand level thinking, category defining creativity, voracious networking capabilities and legendary operational capabilities

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Yareli Esteban

President/ CEO

yareli@strategar.com

Yareli is the CEO and Founder of Strategar. Prior to Strategar, she spent 17 years leading account management and insights teams at Univision, Chevrolet, and Avocados From Mexico. She is a proud Longhorn and holds a Bachelor’s in Business Administration with a concentration in Marketing from the University of Texas at Austin. She is also an alumnus of Goldman Sachs’ 10,000 Small Businesses and holds certifications in ethical leadership and advanced business strategy from Harvard. Yareli actively volunteers her free time and serves on various boards.

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Yanely Allen

Brand Account Director

yanely@strategar.com

Prior to Strategar, Yanely spent the last 13 years in advertising and marketing and prior to that another 7 years in experiential marketing. With a Bachelor’s in Business Management and a Master’s in Internet Marketing, Yanely has worked for a number of government clients targeting the general and Hispanic markets for the Department of Homeland Security, US Customs and
Border Protection, Small Business Administration, Indian Health Service and the Federal Bureau of Investigation. When not working, she enjoys spending time with her family and hosting craft classes.

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Lu Diaz

Chief Creative Officer

Lu Diaz is a seasoned creative executive with over 25 years of experience shaping culturally resonant brand stories. Fluent in Spanish, French, Italian, and English, she has led national campaigns for brands like PepsiCo, Google Fiber, Walmart, and Dr. Pepper. At Strategar, she drives the agency’s creative vision and leads multidisciplinary teams in delivering human-centered, insight-driven work. Previously Executive Creative Director at CIEN+, Lu is known for her empathy-led leadership and strategic mindset. Her work spans consumer goods, health, tech, and retail, and she believes in creativity as a disciplined force that inspires people and fuels business growth.

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Brandi Bortnem

Office Manager

brandi@strategar.com

Brandi is an Office Assistant at Strategar. Her role is to support the team in administrative tasks, general organization and account receivables and payables. Prior to Strategar, Brandi worked in Treasury and Accounting for a Dallas based oil and gas company for 12+ years. Brandi, her husband and dog Riley, are foodies and enjoy travel. They recently returned from living in Central America for the past 3 years and enjoyed immersing themselves into Latin culture.

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Megan Keskitalo

Research Manager

megan@strategar.com

Megan is the Research Manager here at Strategar. She has held quantitative and qualitative research roles in the financial, education and health sectors and has 15 years of research experience. Megan has spearheaded benchmarking projects, worked with the New York State Department of Health and been published in peer reviewed journals. In her spare time, Megan serves on her community’s DEI Advisory Group and is an active volunteer in the DEI space. Megan holds a Master’s in Anthropology from SUNY Albany.

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Rebecca Olmos

Internal Operations/IT

Rebecca Olmos is a Computer Systems Analyst that works closely with Yareli and Brandi managing finance, accounting, IT procedures, and other key sourcing relationships critical to our day-to-day operations. She brings over 25 years in business planning and technology integration, understanding the benefits and limitations of both, she teams and collaborates to maximize efficiencies with small to medium sized businesses in Latin America and the U.S.

NEWS

Our news keeps you up to date with our work, activities and how we serve our clients and community.

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May 7, 2024

Strategar Wins Longhorn 100 Award

Strategar Emerges A Winner in Longhorn 100, Celebrating UT Alumni Entrepreneurial Success Dallas, Texas – May 3, 2024 – Strategar, a distinguished woman-led advertising agency with over a decade in business, proudly announces its recognition in the prestigious Longhorn 100 Awards. The awards spotlight the 100 fastest-growing businesses worldwide, underscoring entrepreneurial excellence and innovation, and […]

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December 21, 2023

Get To Know Strategar!

We are Strategar – Helping Brands Connect With Communities MINORITY & WOMEN OWNED Celebrating ten years in 2023, our team takes great pride in partnering with clients committed to supporting minority/women/veteran-owned businesses. We are certified by the National Minority Supplier Development Council (NMSDC) and Texas’ Historically Underutilized Business Program. In 2022, the Dallas Fort Worth […]

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November 25, 2023

Strategar Wins E Award For 2023

Every year, the DFW Minority Supplier Development Council (DFW MSDC) celebrates the E Awards. This year, DFW MSDC introduced the One Percent Plus initiative to support deliberate intervention to close the economic wealth gap for certified Minority Business Enterprises (MBEs), which is estimated at 333 years at the current level. The event recognizes excellence among [...]

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April 12, 2023

HUB / American Business Survey / HB 5140 Report

Team Strategar has compiled a robust report looking at the FY 22 HUB report and the American Business Survey provided by the Census. There are some very compelling points on why H.B. 5140 should be thrown out of the committee. Some highlights you don’t want to miss: – 129,353 minority-owned companies are in Texas, but only 11,366 […]

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March 14, 2023

Two Very Special Occasions

We’re thrilled to announce two very special occasions! First, we’d like to wish an incredibly Happy Birthday to Yareli, our remarkable and inspirational founder, who celebrated another year on February 28th. Second, this month marks the start of our 10th Anniversary celebration! For 10 years, Strategar has been dedicated to bringing brands and communities together […]

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December 21, 2022

Texas Gulf Seafood – Best of Branded Content Award

Each year Pressboard evaluates thousands of campaigns across the industry and honors campaigns that stood out for their performance, production value, originality, partnership fit, and the deep value they provide to audiences. We are excited to announce that the Texas Gulf Seafood won Best of Branded Content in the Food & Drink Category for 2022. […]

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CLIENT’S FEEDBACK

Customer Success is our Oxygen