Yareli is the CEO and Founder of Strategar. Prior to Strategar, she spent 17 years leading account management and insights teams at Univision, Chevrolet, and Avocados From Mexico. She is a proud Longhorn and holds a Bachelor’s in Business Administration with a concentration in Marketing from the University of Texas at Austin. She is also an alumnus of Goldman Sachs’ 10,000 Small Businesses and holds certifications in ethical leadership and advanced business strategy from Harvard and most recently a graduate of the LBAN Scaling Program at the Stanford Graduate School of Business.

Prior to Strategar, Yanely spent the last 13 years in advertising and marketing and prior to that another 7 years in experiential marketing. With a Bachelor’s in Business Management and a Master’s in Internet Marketing, Yanely has worked for a number of government clients targeting the general and Hispanic markets for the Department of Homeland Security, US Customs and
Border Protection, Small Business Administration, Indian Health Service and the Federal Bureau of Investigation. When not working, she enjoys spending time with her family and hosting craft classes.

Lu Diaz is a seasoned creative executive with over 25 years of experience shaping culturally resonant brand stories. Fluent in Spanish, French, Italian, and English, she has led national campaigns for brands like PepsiCo, Google Fiber, Walmart, and Dr. Pepper. At Strategar, she drives the agency’s creative vision and leads multidisciplinary teams in delivering human-centered, insight-driven work. Previously Executive Creative Director at CIEN+, Lu is known for her empathy-led leadership and strategic mindset. Her work spans consumer goods, health, tech, and retail, and she believes in creativity as a disciplined force that inspires people and fuels business growth.

Brandi is an Office Assistant at Strategar. Her role is to support the team in administrative tasks, general organization and account receivables and payables. Prior to Strategar, Brandi worked in Treasury and Accounting for a Dallas based oil and gas company for 12+ years. Brandi, her husband and dog Riley, are foodies and enjoy travel. They recently returned from living in Central America for the past 3 years and enjoyed immersing themselves into Latin culture.

Megan is the Research Manager here at Strategar. She has held quantitative and qualitative research roles in the financial, education and health sectors and has 15 years of research experience. Megan has spearheaded benchmarking projects, worked with the New York State Department of Health and been published in peer reviewed journals. In her spare time, Megan serves her community as a trustee of her town in Illinois. Megan holds a Master’s in Anthropology from SUNY Albany.

Rebecca Olmos is a Computer Systems Analyst that works closely with Yareli and Brandi managing finance, accounting, IT procedures, and other key sourcing relationships critical to our day-to-day operations. She brings over 25 years in business planning and technology integration, understanding the benefits and limitations of both, she teams and collaborates to maximize efficiencies with small to medium sized businesses in Latin America and the U.S.